Video marketing involves using videos to promote and market your products and services, improve digital and social channel engagement, educate and reach your potential clients and customers. Since video marketing is data-driven, monitoring various metrics and tracking customer engagement will help create an effective strategy. It enables you to connect with your audience, boost SEO, and enhance data retention.
Some of the challenges video marketers experience are looking for content that users would love, creating engaging videos that get shared, and creating compelling video marketing strategies. With a good strategy and a good understanding of your potential audience, video marketing can benefit businesses. Below are the video marketing trends for 2022.
Search optimized videos
Optimizing your videos for search results enhances SEO, making you rank high. To optimize your videos for search results, create relevant videos that answer users’ questions, educate them, and videos they find interesting to watch. Consistently create quality videos to drive more visitors to your website, boosting organic traffic. Implement technical optimization by selecting suitable thumbnail images, using title tags, keywords in descriptions, and responding to comments to increase engagement. Take advantage of online video platforms to upload and broadcast content to your audience.
Thanks to the COVID-19 pandemic, the use of live video has replaced in-person business experiences. While consumers enjoy using video content, they engage more when the content is live. For example, according to statistics, Facebook Live videos generate six times more interactions than regular videos. Including video in your 2022 marketing strategy will allow your brand to engage with consumers and gain a competitive edge.
Vlogging involves the use of videos for marketing, sharing experiences, ideas, and thoughts. It’s an effective way to connect and engage with customers and create brand personality. Through vlogs, your marketers help consumers understand what your brand is all about. Creating a YouTube channel where you consistently publish your content can be a great marketing strategy.
A silent video with closed captions is a great way to keep your consumers engaged. However, for the video to be effective, think visually to create self-explanatory content. Use large graphics that align with your brand and ensure consistency with the rest of your marketing. Incorporating animation makes your video easy to understand and effective. You can also add subtitles to translate your video content.
360 product videos
360 product video allows customers to view a product up-close and from any angle, giving them the freedom to inspect it as they were physically present in your store. They are a cost-effective way to address any concerns your clients may have when buying online. Since most consumers make buying decisions based on what they see, 360 product videos are ideal as they offer 3D visuals, increasing buyer confidence.
Explainer videos are short-form videos for sales or marketing purposes. They highlight a business’s product or service in an effective, compelling way. They incorporate infographics to visualize a product or service. If well-crafted and engaging, explainer videos can increase conversion rates by 80%.
Videos are an essential part of an effective marketing strategy for 2020 and beyond. Consistently creating high-quality videos is critical to stay ahead of the competition.